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Privacy Policy

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Introduction

With the following Privacy Policy, we would like to inform you about the types of personal data (hereinafter also referred to as “data”) we process, the purposes for which we process them, and the scope of such processing.

This Privacy Policy applies to all processing of personal data carried out by us, both in connection with the provision of our services and, in particular, on our websites, in mobile applications, and on external online platforms, such as our social media profiles (hereinafter collectively referred to as the “Online Services”).

 

The terms used are not gender-specific.


Last updated: August 20, 2026


Created with Datenschutz-Generator.de by Dr. Thomas Schwenke

Table of Contents

Responsible party

 

RAKKOON engineering GmbH
Thalkirchner Str. 210
81371 Munich

Authorized Representatives: Axel Köntopp, Robert Kargl

Email Address: datenschutz@rakkoon.engineering

Legal Notice: https://www.rakkoon.engineering/impressum

Overview of Data Processing

 

The following overview summarizes the types of data processed and the purposes of such processing, and identifies the data subjects.

Types of Data Processed

  • Master data

  • Employee data

  • Payment data

  • Contact data

  • Content data

  • Contract data

  • Usage data

  • Meta, communication, and procedural data

  • Social data

  • Image and/or video recordings

  • Audio recordings

  • Log data

  • Performance and behavioral data

  • Work time data

  • Salary data

Special Categories of Data

  • Health data

  • Religious or philosophical beliefs

  • Trade union membership
     

Categories of Persons Affected​

  • Service recipients and clients

  • Employees

  • Interested parties

  • Communication partners

  • Users

  • Business and contractual partners

  • Persons depicted

  • Third parties

  • Customers
     

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations

  • Communication

  • Security measures

  • Direct marketing

  • Audience measurement

  • Office and organizational procedures

  • Organizational and administrative procedures

  • Feedback

  • Marketing

  • Profiles containing user-related information

  • Provision of our online services and user-friendliness

  • Establishment and administration of employment relationships

  • IT infrastructure

  • Financial and payment management

  • Public relations

  • Sales promotion

  • Business processes and operational procedures

Rechtsgrundlagen

 

Applicable Legal Bases

Applicable Legal Bases Under the GDPR: The following provides an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your country or our country of residence or incorporation. Furthermore, should more specific legal bases apply in individual cases, we will inform you of these in the Privacy Policy.

  • Consent (Art. 6(1), first sentence, lit. a) GDPR) - The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.

  • Contract performance and pre-contractual inquiries (Art. 6(1), first sentence, letter b) GDPR) — Processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures taken at the data subject’s request.

  • Legal obligation (Art. 6(1), first sentence, lit. c) GDPR)—The processing is necessary for compliance with a legal obligation to which the controller is subject.

  • Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR)—Processing is necessary to safeguard the legitimate interests of the controller or of a third party, provided that the interests, fundamental rights, and fundamental freedoms of the data subject that require the protection of personal data do not take precedence.

  • Processing of special categories of personal data relating to health, employment, and social security (Art. 9(2)(h) GDPR) - Processing is necessary for the purposes of preventive healthcare or occupational medicine, for the assessment of an employee’s fitness for work, for medical diagnosis, care, or treatment in the healthcare or social sector, or for the administration of systems and services in the healthcare or social sector, based on Union law or the law of a Member State, or pursuant to a contract with a healthcare professional.

 

National Data Protection Regulations in Germany: In addition to the data protection provisions of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on the Protection Against the Misuse of Personal Data in Data Processing (Federal Data Protection Act—BDSG). The BDSG contains, in particular, special provisions regarding the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and the transfer of data, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

 

 

Security Measures

 

In accordance with legal requirements, and taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihoods and severity of threats to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining data segregation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the erasure of data, and responses to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development or selection of hardware, software, and procedures in accordance with the principle of data protection through technical design and privacy-friendly default settings.

Securing Online Connections via TLS/SSL Encryption Technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of “HTTPS” in the URL. This serves as an indicator to users that their data is being transmitted securely and in encrypted form.

 

Transfer of Personal Data

As part of our processing of personal data, it may occur that such data is transferred to or disclosed to other entities, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers entrusted with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, enter into appropriate contracts or agreements with the recipients of your data to ensure the protection of your data.


 

International Data Transfers

Data Processing in Third Countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in connection with the use of third-party services or the disclosure or transfer of data to other entities or companies, entities, or companies (which can be identified by the postal address of the respective provider or if the data transfer to third countries is expressly mentioned in the privacy policy), this is always done in accordance with legal requirements.

For data transfers to the U.S., we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the European Commission dated July 10, 2023.

 

In addition, we have entered into standard contractual clauses with the respective providers that comply with the EU Commission’s requirements and establish contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: The DPF provides the primary layer of protection, while the standard contractual clauses serve as an additional safeguard. Should changes occur within the framework of the DPF, the standard contractual clauses will serve as a reliable fallback option. In this way, we ensure that your data remains adequately protected at all times, even in the event of any political or legal changes.

For each service provider, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the U.S. Department of Commerce’s website at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, appropriate safeguards apply, in particular standard contractual clauses, explicit consent, or transfers required by law. Information on transfers to third countries and applicable adequacy decisions can be found on the European Commission’s website: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=en.


 

General Information on Data Storage and Deletion

We delete the personal data we process in accordance with legal provisions as soon as the underlying consents are revoked or no further legal basis for processing exists. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this rule apply when legal obligations or specific interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons, must be archived accordingly.

Our privacy policy contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there are multiple specifications regarding the retention period or deletion deadlines for a given piece of data, the longest period shall always apply. We process data that is no longer retained for its originally intended purpose—but rather due to legal requirements or other reasons—exclusively for the purposes that justify its retention.

Retention and Deletion of Data: The following general time limits apply to the retention and archiving of data under German law:

  • 10 years—retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents necessary for their understanding (Section 147(1)(1) in conjunction with (3) of the German Fiscal Code (AO), § 14b(1) of the Value-Added Tax Act (UStG), § 257(1)(1) in conjunction with (4) of the Commercial Code (HGB)).

  • 8 years—accounting documents, such as invoices and expense receipts (Section 147(1)(4) and (4a) in conjunction with (3), first sentence, of the German Fiscal Code (AO), and Section 257(1)(4) in conjunction with (4) of the German Commercial Code (HGB)).

  • 6 years – Other business records: received commercial or business correspondence, copies of sent commercial or business correspondence, other documents to the extent they are relevant for tax purposes, e.g., hourly pay slips, payroll sheets, cost calculation documents, price tags, as well as payroll records, to the extent they are not already accounting vouchers, and cash register receipts (Section 147(1)(2), (3), and (5) in conjunction with (3) of the German Fiscal Code (AO), Section 257(1)(2) and (3) in conjunction with (4) of the German Commercial Code (HGB)).

  • 3 years—Data necessary to address potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries, based on past business experience and standard industry practices, is retained for the duration of the regular statutory limitation period of three years (Sections 195, 199 of the German Civil Code (BGB)).

 

Start of the Period at the End of the Year: If a period does not expressly begin on a specific date and is at least one year in length, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the limitation period is the date on which the termination or other cessation of the legal relationship takes effect.

Rights of Data Subjects

Rights of Data Subjects Under the GDPR: As a data subject under the GDPR, you are entitled to various rights, which arise in particular from Articles 15 through 21 of the GDPR:

  • Right to Object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you that is carried out pursuant to Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing.

  • Right to Withdraw Consent: You have the right to withdraw any consent you have given at any time.

  • Right of Access: You have the right to request confirmation as to whether data concerning you is being processed, as well as access to this data, further information, and a copy of the data in accordance with legal requirements.

  • Right to Rectification: You have the right, in accordance with legal requirements, to request that data concerning you be completed or that inaccurate data concerning you be corrected.

  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased without delay or, alternatively, to request a restriction on the processing of such data in accordance with legal requirements.

  • Right to Data Portability: You have the right, in accordance with legal requirements, to receive the data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, or to request that it be transmitted to another data controller.

  • Complaint to a supervisory authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority—in particular, a supervisory authority in the Member State where you habitually reside— the supervisory authority of your place of work or the location of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR.

 

 

Business Services

 

We process the personal data of our contractual and business partners—such as customers, clients, prospective customers, suppliers, and other business partners (collectively, “Contractual Partners”)—for the purpose of establishing, executing, and fulfilling contractual relationships as well as comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication related to the respective contractual relationship.

The processing serves, in particular, to fulfill our primary and ancillary contractual obligations. These include the provision of the agreed-upon services, any obligations to update or provide information, the handling of warranty claims and other service disruptions, the processing of rescissions, terminations of continuing obligations, reversals, refunds, as well as the processing of other contract-related declarations and inquiries. This covers both one-time contracts and ongoing contractual relationships.

In particular, we process master data such as name, address, and, if applicable, company name; contact information such as email address and phone number; contract and service data such as the subject matter of the contract, contract term, order or transaction number; usage and service data; payment and billing data; as well as communication content and history. To the extent necessary, we also process data that is disclosed or transmitted to us in connection with the execution of an order.

In addition, we process the data to safeguard our rights and to fulfill legal obligations. This includes, in particular, retention requirements under commercial and tax law, documentation requirements, and, where applicable, obligations to provide evidence and render accounts. In addition, processing is carried out based on our legitimate interests in proper business management, internal administration, risk management, and IT security, as well as in protecting our business operations and our contractual partners from misuse and threats to data, confidential information, and other legally protected interests. This may also include the involvement of external service providers such as IT and telecommunications providers, transportation and logistics companies, payment service providers, banks, tax and legal advisors, or other agents, to the extent necessary for the performance of the contract or to fulfill legal obligations.

Personal data is disclosed to third parties only to the extent necessary for the performance of the contract, the implementation of precontractual measures, the protection of legitimate interests, or the fulfillment of legal obligations. We provide separate information regarding any additional processing—particularly for marketing purposes—within the scope of this Privacy Policy.

We inform our contractual partners of the specific data required in each individual case at the time of data collection, for example, by clearly labeling online forms or through personal contact.

Data is deleted as soon as it is no longer necessary for the aforementioned purposes and provided that no statutory retention obligations prevent this. Statutory retention periods, particularly under commercial and tax law, may require longer storage. We delete data transmitted in connection with a specific order upon completion of the order and the expiration of any retention periods, provided there are no further statutory or contractual obligations to retain the data.

The legal basis for processing is Article 6(1)(b) of the GDPR for the implementation of pre-contractual measures and the fulfillment of the respective contractual relationship, as well as Article 6(1)(c) of the GDPR for the fulfillment of legal obligations. To the extent that processing is based on legitimate interests, it is carried out pursuant to Article 6(1)(f) of the GDPR. To the extent that processing is based on Article 6(1)(f) of the GDPR, it is carried out to safeguard our legitimate interests in proper and efficient business organization, the internal administration and documentation of business transactions, the enforcement and defense of legal claims, ensuring IT and data security, preventing misuse and fraud, and the economic management and further development of our business operations. These interests consist, in particular, of ensuring secure and legally compliant business operations and safeguarding our ability to conduct business.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank account information, invoices, payment history); contact data (e.g., mailing and email addresses or phone numbers); contract data (e.g., subject matter of the contract, term, customer category).

  • Data subjects: Service recipients and clients; prospective customers; business and contractual partners.

  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures; business processes and business management procedures.

  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.”

  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR); legal obligation (Art. 6(1), sentence 1, lit. c) GDPR). Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).

     

Additional information on processing activities, procedures, and services:

  • Consulting: We process the data of our clients, as well as prospective clients and other clients or contractual partners (collectively referred to as “clients”), in order to provide our services to them. The procedures that fall within the scope and for the purposes of consulting include: establishing contact and communicating with clients, conducting needs and requirements analyses, planning and implementing consulting projects, documenting project progress and results, collecting and managing client-specific information and data, scheduling and organizing appointments, providing consulting resources and materials, billing and payment management, post-project processing and follow-up on consulting projects, and quality assurance and feedback processes. The data processed, as well as the nature, scope, purpose, and necessity of its processing, are determined by the underlying contractual and client relationship.

  • To the extent that it is necessary for the performance of our contract, to protect vital interests, or required by law, or where client consent has been obtained, we disclose or transfer client data to third parties or agents—such as government agencies, subcontractors, or providers of IT, office, or similar services—in compliance with professional regulations;
    Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR).

  • Project and Development Services: We process the data of our customers and clients (hereinafter collectively referred to as “customers”) to enable them to select, purchase, or commission the chosen services or works, as well as related activities, and to facilitate their payment, provision, execution, or delivery.

  • The required information is identified as such in the context of the conclusion of a contract, order, or comparable agreement and includes the details necessary for service provision and billing, as well as contact information to facilitate any necessary consultations. To the extent that we obtain access to information regarding end customers, employees, or other individuals, we process such information in accordance with legal and contractual requirements; Legal basis: Contract performance and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) of the GDPR).

  • Technical Services: We process the data of our customers and clients (hereinafter collectively referred to as “customers”) to enable them to select, purchase, or commission the chosen services or works, as well as related activities, and to facilitate their payment, provision, execution, or delivery.

  • The required information is identified as such in the context of the conclusion of a contract, order, or similar agreement and includes the details necessary for service provision and billing, as well as contact information to facilitate any necessary consultations. To the extent that we obtain access to information regarding end customers, employees, or other individuals, we process this information in accordance with legal and contractual requirements; Legal basis: performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR).

Sicherheitsmaßnahmen
Personenbezogene Daten
Int. Datentransfers
Allgemeine Informationen
Rechte Betroffener
Geschäftliche Leistungen

 

Business Processes and Procedures

Personal data of service recipients and clients—including customers, clients, or, in specific cases, legal clients, patients, or business partners, as well as other third parties—is processed within the framework of contractual and similar legal relationships and pre-contractual measures, such as the initiation of business relationships. This data processing supports and facilitates business operations in areas such as customer management, sales, payment processing, accounting, and project management.

The data collected is used to fulfill contractual obligations and to streamline operational processes. This includes the processing of business transactions, the management of customer relationships, the optimization of sales strategies, and the assurance of internal accounting and financial processes. Additionally, the data supports the protection of the controller’s rights and facilitates administrative tasks as well as the organization of the company.

Personal data may be disclosed to third parties if this is necessary to fulfill the aforementioned purposes or to comply with legal obligations. Once statutory retention periods have expired or if the purpose of processing no longer applies, the data will be deleted. This also includes data that must be stored for a longer period due to tax and legal documentation requirements.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank account information, invoices, payment history) ; contact data (e.g., mailing and email addresses or phone numbers); content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation); contract data (e.g., subject matter of the contract, term, customer category); Log data (e.g., log files regarding logins, data retrieval, or access times) ; usage data (e.g., page views and time spent on pages, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved) . Employee data (information about employees and other individuals in an employment relationship).

  • Data subjects: Service recipients and clients; prospective clients; communication partners; business and contractual partners; third parties; users (e.g., website visitors, users of online services); employees (e.g., staff members, job applicants, temporary workers, and other personnel). Customers.

  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and business management procedures; communication; marketing; sales promotion; public relations; financial and payment management. Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.) ).

  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.”

  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR); Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR). Legal obligation (Art. 6(1), sentence 1, letter c) GDPR).

 

Additional information on processing activities, procedures, and services:

  • Customer Management and Customer Relationship Management (CRM): Procedures required in the context of customer management and customer relationship management (CRM) (e.g., customer acquisition in compliance with data protection requirements, measures to promote customer retention and loyalty, effective customer communication, complaint management, and customer service with due regard for data protection, data management and analysis to support customer relationships, administration of CRM systems, secure account management, customer segmentation, and target group formation); Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR), Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).

  • Contact management and maintenance: Procedures necessary for the organization, maintenance, and security of contact information (e.g., setting up and maintaining a central contact database, regularly updating contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, performing backups and restores of contact data, training employees in the effective use of contact management software, regularly reviewing communication history, and adapting contact strategies) ; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR), Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).

  • General payment transactions: Procedures necessary for processing payment transactions, monitoring bank accounts, and controlling cash flows (e.g., creating and verifying wire transfers, processing direct debits, reviewing bank statements, monitoring incoming and outgoing payments, managing returned direct debits, account reconciliation, cash management); Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, subparagraph (b) of the GDPR), legitimate interests (Art. 6(1), sentence 1, subparagraph (f) of the GDPR) .

  • Accounting, Accounts Payable, Accounts Receivable: Procedures necessary for the recording, processing, and verification of business transactions in the areas of accounts payable and accounts receivable (e.g., creation and verification of incoming and outgoing invoices, monitoring and management of open items, execution of payment transactions, handling of collection procedures, account reconciliation for receivables and payables, accounts payable, and accounts receivable);
    Legal Basis: Contract performance and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR), legal obligation (Art. 6(1), sentence 1, lit. c) GDPR), legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR).

  • Financial Accounting and Taxes: Procedures necessary for the recording, management, and control of financially relevant business transactions, as well as for the calculation, reporting, and payment of taxes (e.g., account assignment and posting of business transactions, preparation of quarterly and annual financial statements, processing payments, handling collection procedures, account reconciliation, tax consulting, preparation and filing of tax returns, handling tax matters); Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR), Legal obligation (Art. 6(1), sentence 1, letter c) GDPR), Legitimate interests (Art. 6(1), sentence 1, letter f) GDPR).

  • Purchasing: Processes required for the procurement of goods, raw materials, or services (e.g., supplier selection and evaluation, price negotiations, order placement and monitoring, inspection and control of deliveries, invoice verification, order management, inventory management, creation and maintenance of purchasing guidelines); Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR), Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR).

  • Sales: Processes required for the planning, execution, and monitoring of measures for the marketing and sale of products or services (e.g., customer acquisition, preparing and tracking quotes, order processing, customer consulting and support, sales promotion, product training, sales controlling and analysis, management of sales channels); Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) of the GDPR), legitimate interests (Art. 6(1), sentence 1, lit. f) of the GDPR).

  • Marketing, advertising, and sales promotion: Processes necessary in the context of marketing, advertising, and sales promotion (e.g., market analysis and target group identification, development of marketing strategies, planning and execution of advertising campaigns, design and production of advertising materials, online marketing, including SEO and social media campaigns, event marketing and trade show participation, customer loyalty programs, sales promotion measures, performance measurement and optimization of marketing activities, budget management, and cost control);
    Legal bases: Legitimate interests (Art. 6(1), sentence 1, subparagraph f) of the GDPR).

  • Public Affairs: Processes required in the context of public affairs and public relations (e.g., development and implementation of communication strategies, planning and execution of PR campaigns, creation and distribution of press releases, maintenance of media contacts, monitoring and analysis of media coverage, organization of press conferences and public events, crisis communication, creation of content for social media and corporate websites, management of corporate branding); Legal basis: Legitimate interests (Art. 6(1), first sentence, lit. f) of the GDPR).

 

 

Third-Party Providers and Services Used in the Course of Business

In the course of our business operations, we use additional third-party services, platforms, interfaces, or plug-ins (hereinafter “Services”) in compliance with legal requirements. Their use is based on our interests in the proper, lawful, and efficient management of our business operations and internal organization.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); payment data (e.g., bank account information, invoices, payment history); contact data (e.g., mailing and email addresses or phone numbers); content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation); contract data (e.g., subject matter of the contract, term, customer category).

  • Data subjects: Service recipients and clients; prospective customers. Business and contractual partners.

  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and business management procedures.

  • Retention and Deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.”

  • Legal Bases: Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR).

     

Additional Information on Processing Operations, Procedures, and Services:

 

Provision of the Online Service and Web Hosting

 

We process users’ data in order to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

  • Types of data processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features) ; meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, individuals involved); log data (e.g., log files regarding logins, data retrieval, or access times); content data (e.g., textual or visual messages and posts, as well as related information such as details on authorship or the time of creation).

  • Data Subjects: Users (e.g., website visitors, users of online services).

  • Purposes of Processing and Legitimate Interests: Provision of our online services and user-friendliness; IT infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.

  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.”

  • Legal basis: Legitimate interests (Art. 6(1), sentence 1, lit. f) of the GDPR).

 

Further information on processing operations, procedures, and services:

  • Provision of the online service on leased server space: To provide our online service, we use server space, computing capacity, and software that we lease or otherwise obtain from a server provider (also known as a “web host”); Legal basis: Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR) .

  • Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files.” Server log files may include the address and name of the web pages and files accessed, the date and time of access, the amount of data transferred, a notification of successful access, browser type and version, the user’s operating system, the referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. The server log files may be used, on the one hand, for security purposes—for example, to prevent server overload (particularly in the event of malicious attacks, known as DDoS attacks)—and, on the other hand, to ensure server capacity and stability; Legal basis: Legitimate interests (Art. 6(1), sentence 1, lit. f) of the GDPR). Deletion of Data: Log file information is stored for a maximum of 30 days and is then deleted or anonymized.Data that must be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.

  • Email Transmission and Hosting: The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, the addresses of the recipients and senders, as well as other information regarding email transmission (e.g., the involved providers) and the contents of the respective emails, are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails are generally not sent in encrypted form over the Internet. Although emails are typically encrypted during transmission, they are not encrypted on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). We therefore cannot assume any responsibility for the transmission of emails between the sender and our server; Legal Basis: Legitimate interests (Art. 6(1), sentence 1, letter f) of the GDPR).

  • ALL-INKL: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service Provider: ALL-INKL.COM - Neue Medien Münnich, Owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Legal Basis: Legitimate Interests (Art. 6(1), sentence 1, lit. f) GDPR); Website: https://all-inkl.com/; Privacy Policy: https://all-inkl.com/datenschutzinformationen/. Data Processing Agreement: Provided by the service provider.

  • Hetzner: Services in the field of providing information technology infrastructure and related services (hosting our Nextcloud); Service Provider: Hetzner Online GmbH, Industriestraße 25, 91710 Gunzenhausen, Germany; Legal Basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.hetzner.com/; Privacy Policy: https://www.hetzner.com/legal/privacy-policy/; Data Processing Agreement: https://www.hetzner.com/AV/DPA_de.pdf

  • wolkesicher: Hosting of the Nextcloud Talk High Performance Backend (HPB); Service provider: wolkesicher.de, MEHRTENS.IT, Am Hagen 15, 28790 Schwanewede; Legal basis: Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR); Website: https://www.wolkesicher.de/ ; Privacy Policy: https://www.wolkesicher.de/privacy/; Data Processing Agreement: Provided by the service provider.

  • Wix: Hosting and software for the creation, deployment, and operation of websites, blogs, and other online offerings; Service provider: Wix.com Ltd., Nemal St. 40, 6350671 Tel Aviv, Israel; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://de.wix.com/; Privacy Policy: https://de.wix.com/about/privacy; Data Processing Agreement: https://www.wix.com/about/privacy-dpa-users. Basis for transfers to third countries: Data Privacy Framework (DPF).

     

Use of Cookies

 

The term “cookies” refers to functions that store and retrieve information on users’ devices. Cookies may also be used for various purposes, such as ensuring the functionality, security, and convenience of online services, as well as analyzing visitor traffic. We use cookies in accordance with legal requirements. To this end, we obtain users’ consent in advance when necessary. If consent is not required, we rely on our legitimate interests. This applies when the storage and retrieval of information is essential to provide explicitly requested content and features. This includes, for example, saving settings and ensuring the functionality and security of our online service. Consent may be revoked at any time. We provide clear information about the scope of our use and which cookies are used.

Information on the legal basis for data protection: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Retention Period: With regard to the retention period, the following types of cookies are distinguished:

  • Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves an online service and closes their device (e.g., browser or mobile application).

  • Persistent cookies: Persistent cookies remain stored even after the device is closed. This allows, for example, the login status to be saved and preferred content to be displayed immediately when the user visits a website again. Likewise, user data collected via cookies may be used for audience measurement. Unless we provide users with explicit information regarding the type and storage duration of cookies (e.g., when obtaining consent), they should assume that these cookies are permanent and may be stored for up to two years.

 

General Information on Withdrawal and Objection (Opt-out): Users may withdraw the consent they have provided at any time and may also object to the processing in accordance with legal requirements, including through their browser’s privacy settings.

  • Types of Data Processed: Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).

  • Data Subjects: Users (e.g., website visitors, users of online services).

  • Legal bases: Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR). Consent (Art. 6(1), sentence 1, lit. a) GDPR).

 

Further information on processing activities, procedures, and services:

  • Processing of cookie data based on consent: We use a consent management solution to obtain users’ consent to the use of cookies or to the procedures and providers specified within the consent management solution. This procedure serves to obtain, log, manage, and revoke consents, particularly with regard to the use of cookies and similar technologies used to store, read, and process information on users’ end devices. As part of this process, users’ consents for the use of cookies and the associated processing of information—including the specific processing activities and providers mentioned in the consent management process—are . Users also have the option to manage and revoke their consents. The consent declarations are stored to avoid repeated requests and to maintain proof of consent in accordance with legal requirements. Storage takes place on the server and/or in a cookie (a so-called “opt-in cookie”) or via comparable technologies to enable the consent to be assigned to a specific user or their device. Unless specific information regarding the providers of consent management services is available, the following general guidelines apply: Consent is stored for up to two years. A pseudonymous user identifier is created and stored along with the time of consent, details regarding the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, the system, and the end device used; Legal basis: Consent (Art. 6(1), sentence 1, letter a) of the GDPR).

  • Usercentrics: Storage and management of consents (consent to cookies and data processing), logging of user decisions, display of notices regarding data protection and cookies, enabling users to revoke or modify their consents; Service provider: Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany; Website: https://usercentrics.com/de/. Privacy Policy: https://usercentrics.com/de/datenschutzerklaerung/.

 

 

Contact and Inquiry Management

 

When contacting us (e.g., by mail, contact form, email, phone, or via social media) as well as within the context of existing user and business relationships, the information provided by the individuals making inquiries is processed to the extent necessary to respond to contact inquiries and any requested actions.

  • Types of data processed: Contact data (e.g., mailing and email addresses or phone numbers); Content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation) . Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).

  • Data subjects: Communication partners.

  • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via an online form). Provision of our online services and user-friendliness.

  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion.”

  • Legal bases: Legitimate interests (Art. 6(1), first sentence, lit. f) of the GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) of the GDPR).

 

Additional Information on Processing Activities, Procedures, and Services:

  • Contact Form: When you contact us via our contact form, by email, or through other communication channels, we process the personal data you provide to respond to and handle your inquiry. This typically includes information such as your name, contact details, and, if applicable, any additional information provided to us that is necessary for proper processing. We use this data exclusively for the stated purpose of establishing contact and communication; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR), Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).
     

 

Video Conferences, Online Meetings, Webinars, and Screen Sharing

 

We use platforms and applications from third-party providers (hereinafter referred to as “conference platforms”) for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings (hereinafter collectively referred to as “conferences”). When selecting conference platforms and their services, we comply with legal requirements.

Data processed by conference platforms: When participants take part in a conference, the conference platforms process the participants’ personal data listed below. The scope of the processing depends, on the one hand, on what data is required for a specific conference (e.g., provision of access credentials or real names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants’ data may also be processed by the conference platforms for security purposes or to optimize service. The data processed includes personal information (first name, last name), contact information (email address, phone number), login credentials (access codes or passwords), profile pictures, details regarding professional position/role, the IP address of the internet connection, information about participants’ devices, their operating system, browser, and its technical and language settings, as well as information regarding the content of communications—i.e., inputs in chats as well as audio and video data, and the use of other available features (e.g., polls). The content of communications is encrypted to the extent technically provided by the conference service providers. If participants are registered as users on the conference platforms, additional data may be processed in accordance with the agreement with the respective conference service provider.

Logging and Recordings: If text entries, participation results (e.g., from polls), or video and audio recordings are logged, participants will be informed of this transparently in advance and—where necessary—asked for their consent.

Participants’ Data Protection Measures: Please refer to the conference platforms’ privacy policies for details on how your data is processed, and select the security and privacy settings that best suit your needs within the conference platform settings. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g., by informing roommates, locking doors, and using, where technically possible, the background blurring feature). Links to conference rooms and access credentials must not be disclosed to unauthorized third parties.

Information on Legal Bases: If, in addition to the conference platforms, we also process user data and ask users for their consent to the use of the conference platforms or certain features (e.g., consent to the recording of conferences), the legal basis for the processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g., in participant lists, when compiling meeting outcomes, etc.). In addition, user data is processed based on our legitimate interests in efficient and secure communication with our communication partners.

  • Types of data processed: Master data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., mailing and email addresses or phone numbers); content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation); usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); image and/or video recordings (e.g., photographs or video recordings of a person); audio recordings; log data (e.g., log files regarding logins, data retrieval, or access times).

  • Data subjects: Communication partners; users (e.g., website visitors, users of online services). Persons depicted.

  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures.

  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.”

  • Legal bases: Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR).

 

Additional Information on Processing Activities, Procedures, and Services:

 

 

Cloud Services

 

We use software services accessible via the Internet and run on the servers of their providers (so-called “cloud services,” also referred to as “Software as a Service”) for the storage and management of content (e.g., document storage and management, exchange of documents, content, and information with specific recipients, or publication of content and information).

In this context, personal data may be processed and stored on the providers’ servers to the extent that such data is part of communications with us or is otherwise processed by us as described in this Privacy Policy. This data may include, in particular, users’ master data and contact information, as well as data relating to transactions, contracts, other processes, and their contents. The cloud service providers also process usage data and metadata, which they use for security purposes and to optimize their services.

If we use the cloud services to provide forms or similar documents and content for other users or on publicly accessible websites, the providers may store cookies on users’ devices for web analytics purposes or to remember users’ settings (e.g., in the case of media controls).

  • Types of data processed: Master data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation); Usage data (e.g., page views and time spent on pages, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).

  • Data subjects: Prospective customers; Communication partners. Business and contractual partners.

  • Purposes of processing and legitimate interests: Office and organizational procedures. IT infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)).

  • Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion.”

  • Legal bases: Legitimate interests (Art. 6(1), sentence 1, lit. f) of the GDPR).



Additional information on processing operations, procedures, and services:

  • Nextcloud: Cloud storage, cloud infrastructure services, and cloud-based application software; Service provider: Nextcloud GmbH, Hauptmannsreute 44a, 70192 Stuttgart, Germany; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://nextcloud.com/de/. Privacy Policy: https://nextcloud.com/de/privacy/.

  • Hetzner: Services in the field of providing information technology infrastructure and related services (hosting our Nextcloud); Service Provider: Hetzner Online GmbH, Industriestraße 25, 91710 Gunzenhausen, Germany; Legal basis: Legitimate interests (Art. 6(1), sentence 1, subparagraph f) of the GDPR); Website: https://www.hetzner.com/; Privacy Policy: https://www.hetzner.com/legal/privacy-policy/; Data Processing Agreement: https://www.hetzner.com/AV/DPA_en.pdf.

Geschäftsprozesse
Anbieter und Services
Bereitstellung
Cookies
Kontakte und Anfragen
Videokonferenzen
Clouddienste

 

Newsletters and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter “newsletters”) exclusively with the recipients’ consent or on a legal basis. If the newsletter’s content is specified during the sign-up process, that content is decisive for the user’s consent. To subscribe to our newsletter, providing your email address is usually sufficient. However, in order to offer you a personalized service, we may ask you to provide your name so we can address you personally in the newsletter, or to provide additional information if it is necessary for the purpose of the newsletter.

Deletion and Restriction of Processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to demonstrate that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the prior existence of consent . In the event of obligations to permanently honor objections, we reserve the right to store the email address solely for this purpose in a blocklist.

The registration process is logged based on our legitimate interests for the purpose of verifying that it was carried out properly. To the extent that we engage a service provider to send emails, this is done based on our legitimate interests in an efficient and secure mailing system.

Content:

 

Information about us, our services, promotions, and offers.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., mailing and email addresses or phone numbers). Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, individuals involved).

  • Data subjects: Communication partners.

  • Purposes of processing and legitimate interests: Direct marketing (e.g., via email or mail).

  • Legal basis: Consent (Art. 6(1)(a) GDPR).

  • Right to object (opt-out): You may unsubscribe from our newsletter at any time, i.e., revoke your consent or object to receiving further communications. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you may use one of the contact options listed above—preferably email—for this purpose.

     

Promotional Communications via Email, Mail, Fax, or Telephone

 

We process personal data for the purpose of sending promotional communications, which may be sent via various channels—such as email, phone, mail, or fax—in accordance with legal requirements.

Recipients have the right to revoke their consent at any time or to object to promotional communications at any time, free of charge, using the contact options listed above.

Following revocation or objection, we store the data necessary to prove prior authorization for contacting you or sending communications for up to three years after the end of the year in which the revocation or objection occurred, based on our legitimate interests. The processing of this data is limited to the purpose of potentially defending against claims.

 

Based on the legitimate interest in permanently honoring users’ revocations or objections, we also store the data necessary to prevent further contact (e.g., depending on the communication channel, the email address, phone number, or name).

  • Types of data processed: Master data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., mailing and email addresses or phone numbers); content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation).

  • Data Subjects: Communication partners.

  • Purposes of Processing and Legitimate Interests: Direct marketing (e.g., via email or mail); marketing; sales promotion.

  • Retention and Deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.”

  • Legal Bases: Consent (Art. 6(1), sentence 1, lit. a) of the GDPR). Legitimate interests (Art. 6(1), sentence 1, lit. f) of the GDPR).

 

 

Web Analytics, Monitoring, and Optimization

 

Web analytics (also referred to as “audience measurement”) is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors—such as age or gender—in pseudonymized form. With the help of reach analysis, we can, for example, determine at what times our online offering or its functions and content are used most frequently, or encourage repeat visits. We can also identify which areas require optimization.

In addition to web analytics, we may also use testing procedures to, for example, test and optimize different versions of our online service or its components.

Unless otherwise specified below, profiles—that is, data aggregated for a specific usage session—may be created for these purposes, and information may be stored in a browser or on a device and then retrieved. The data collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and details regarding usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users’ IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by truncating the IP address) to protect users. In general, no personally identifiable user data (such as email addresses or names) is stored in the context of web analytics, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software we use know the actual identity of users, but only the information stored in their profiles for the purpose of the respective processes.

Notes on Legal Bases:

If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., an interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.

  • Types of data processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved) .

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing and legitimate interests: Audience measurement (e.g., access statistics, identification of returning visitors); profiles containing user-related information (creation of user profiles). Provision of our online services and user-friendliness.

  • Retention and Deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion.” Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years.).

  • Security Measures: IP masking (pseudonymization of the IP address).

  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

 

 

Additional Information on Processing Operations, Procedures, and Services:

Google Analytics: We use Google Analytics to measure and analyze the use of our online services based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It serves to associate analytical information with a device in order to determine which content users have accessed during one or more sessions, which search terms they have used, whether they have revisited that content, or how they have interacted with our online offering. The time of use and its duration are also stored, as well as the sources from which users were referred to our online offering and technical details about their devices and browsers. In this process, pseudonymous user profiles are created using information from the use of various devices, and cookies may be used for this purpose. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based equivalents). For EU data traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers, before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6(1)(a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Legal Basis for Transfers to Third Countries: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms) ; Right to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (Types of processing and data processed).

 


Social Media Presence

 

We maintain online presences on social media platforms and, in this context, process user data to communicate with users active on those platforms or to provide information about us.

Please note that user data may be processed outside the European Union in this context. This may pose risks to users, as it could, for example, make it more difficult to enforce user rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles may be created based on users’ behavior and the resulting interests. These profiles may in turn be used, for example, to display advertisements within and outside the networks that are presumed to correspond to users’ interests. For this reason, cookies are typically stored on users’ computers to record their usage behavior and interests. In addition, data may also be stored in the usage profiles regardless of the devices used by the users (particularly if they are members of the respective platforms and are logged in there).

For a detailed description of the respective forms of processing and the options to opt out, please refer to the privacy policies and information provided by the operators of the respective networks.

We also note that requests for information and the exercise of data subject rights are most effectively addressed directly with the providers.

 

Only the latter have access to the user data and can directly take appropriate measures and provide information. If you still need assistance, however, you can contact us.

  • Types of Data Processed: Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation); Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features).

  • Data Subjects: Users (e.g., website visitors, users of online services).

  • Purposes of Processing and Legitimate Interests: Communication; feedback (e.g., collecting feedback via an online form). Public relations.

  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.”

  • Legal bases: Legitimate interests (Art. 6(1), first sentence, lit. f) of the GDPR).

 

Additional information on processing activities, procedures, and services:

  • LinkedIn: Social network—We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of visitor data used to generate “Page Insights” (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. In addition, details about the devices used are collected, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job title, country, industry, hierarchical level, company size, and employment status. Information regarding the processing of user data by LinkedIn can be found in LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy. We have entered into a specific agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum,” https://legal.linkedin.com/pages-joint-controller-addendum), which specifically outlines the security measures LinkedIn must adhere to and in which LinkedIn has agreed to honor the rights of data subjects (i.e., users may, for example, submit requests for access or deletion directly to LinkedIn). Users’ rights (in particular the right to access, erasure, objection, and the right to lodge a complaint with the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transfer of data to LinkedIn Ireland Unlimited Company, a company headquartered in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, particularly with regard to the transfer of data to the parent company, LinkedIn Corporation, in the United States; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Legal basis for transfers to third countries: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

 

 

Plug-ins, Embedded Features, and Content

 

We integrate functional and content elements into our online offering that are retrieved from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as “content”).

This integration always requires that the third-party providers of this content process the users’ IP addresses, as they would not be able to send the content to the users’ browsers without an IP address. The IP address is therefore necessary for the display of this content or these features. We make every effort to use only content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. “Pixel tags” allow information—such as visitor traffic on the pages of this website—to be analyzed. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other details regarding the use of our online service, but may also be linked to such information from other sources.

Notes on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is that consent. Otherwise, user data is processed based on our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.

  • Types of Data Processed: Usage data (e.g., page views and time spent on pages, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features) . Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, individuals involved).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Purposes of processing and legitimate interests: Provision of our online services and user-friendliness.

  • Retention and deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.” Cookies may be stored for up to 2 years (unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years).

  • Legal bases: Consent (Art. 6(1), first sentence, lit. a) GDPR). Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).

 

Additional information on processing operations, procedures, and services:

  • Font Awesome (retrieved from the provider’s server): Retrieval of fonts (and icons) for the purpose of technically secure, maintenance-free, and efficient use of fonts and icons with regard to up-to-date content and loading times, their consistent display, and compliance with any applicable licensing restrictions. The provider of the fonts is notified of the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which is necessary for the provision of the fonts depending on the devices used and the technical environment; Service provider: Fonticons, Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://fontawesome.com/. Privacy Policy: https://fontawesome.com/privacy.

 

 

Processing of Data in the Context of Employment Relationships

 

In the context of employment relationships, personal data is processed with the aim of effectively establishing, carrying out, and terminating such relationships. This data processing supports various operational and administrative functions necessary for managing employee relationships.

This data processing encompasses various aspects, ranging from the initiation of a contract to its termination. It includes the organization and administration of daily working hours, the management of access rights and authorizations, as well as the handling of employee development measures and performance reviews. The processing also serves the purpose of payroll accounting and the administration of wage and salary payments, which are critical aspects of contract execution.

In addition, data processing takes into account the legitimate interests of the responsible employer, such as ensuring workplace safety or collecting performance data to evaluate and optimize operational processes. Furthermore, data processing includes the disclosure of employee data as part of external communication and publication processes, where this is necessary for operational or legal purposes.

This data is always processed in compliance with the applicable legal framework, with the goal of creating and maintaining a fair and efficient work environment. This also includes safeguarding the privacy of the affected employees, as well as anonymizing or deleting data once the purpose of processing has been fulfilled or in accordance with statutory retention periods.

  • Types of Data Processed: Employee data (information about employees and other individuals in an employment relationship); payment data (e.g., bank account information, invoices, payment history); Contract data (e.g., subject matter of the contract, term, customer category); master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., mailing and email addresses or phone numbers); Content data (e.g., text or image-based messages and posts, as well as related information, such as details regarding authorship or the time of creation); Social data (data subject to social confidentiality and processed, for example, by social insurance agencies, social assistance agencies, or pension authorities); Log data (e.g., log files regarding logins, data retrieval, or access times); Performance and behavioral data (e.g., performance and behavioral aspects such as performance evaluations, feedback from supervisors, training participation, compliance with company policies, self-assessments, and behavioral assessments); ); Work Time Data (e.g., start of work, end of work, actual work time, scheduled work time, break times, overtime, vacation days, special leave days, sick days, absences, work-from-home days, business trips); Salary data (e.g., base salary, bonus payments, incentives, tax bracket information, night shift/overtime premiums, tax deductions, social security contributions, net pay); Image and/or video recordings (e.g., photographs or video recordings of a person); Usage data (e.g., page views and time spent on pages, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features); Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, individuals involved).

  • Special categories of personal data: Health data; religious or philosophical beliefs; union membership.

  • Data subjects: Employees (e.g., staff members, applicants, temporary workers, and other personnel).

  • Purposes of processing and legitimate interests: Establishment and performance of employment relationships (processing of employee data in connection with the establishment and performance of employment relationships); business processes and operational procedures; provision of contractual services and fulfillment of contractual obligations; public relations; security measures; office and organizational procedures.

  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR); Legal obligation (Art. 6(1), first sentence, lit. c) GDPR); Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR). Processing of special categories of personal data relating to health, profession, and social security (Art. 9(2), lit. h) GDPR).

 

 

Additional information on processing operations, procedures, and services:

  • Time tracking: Procedures for tracking employees’ working hours include both manual and automated methods, such as the use of time clocks, time-tracking software, or mobile apps. This involves activities such as entering arrival and departure times, break times, overtime, and absences. Verification and validation of recorded working hours include cross-checking against work schedules or shift schedules, reviewing absences, and the approval of overtime by supervisors. Reports and analyses are generated based on the recorded working hours to provide timesheets, overtime reports, and absence statistics for management and the HR department; Legal Bases: Contract performance and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR), legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR) .

  • Authorization Management: Procedures required for the definition, administration, and control of access rights and user roles within a system or organization (e.g., creation of authorization profiles, role- and access-based control, review and approval of access requests, regular review of access rights, tracking and auditing of user activities, creation of security policies and procedures); Legal Bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR), Legal obligation (Art. 6(1), first sentence, lit. c) GDPR), Legitimate interests (Art. 6(1), first sentence, lit. f) of the GDPR).

  • Special categories of personal data: Special categories of personal data are processed in the context of the employment relationship or to fulfill legal obligations. The special categories of personal data processed include data concerning employees’ health, union membership, or religious affiliation. This data may, for example, be disclosed to health insurance providers or processed to assess employees’ ability to work, for occupational health management, or for reporting to the tax authorities; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR), legal obligation (Art. 6(1), first sentence, lit. c) GDPR), legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).

  • Sources of the Processed Data: Personal data obtained in connection with the employee’s job application and/or employment relationship is processed. In addition, where required by law, personal data is collected from other sources. These may include tax authorities for tax-related information, the respective health insurance provider for information regarding incapacity to work, third parties such as employment agencies, or publicly accessible sources such as professional social networks in the context of application processes; Legal bases: Legal obligation (Art. 6(1), sentence 1, lit. c) of the GDPR), legitimate interests (Art. 6(1), sentence 1, lit. f) of the GDPR).

  • Purposes of data processing: Employees’ personal data is primarily processed for the establishment, execution, and termination of the employment relationship. In addition, the processing of this data is necessary to fulfill legal obligations under tax and social security law. In addition to these primary purposes, employees’ data is also used to meet regulatory and supervisory requirements, to optimize electronic data processing procedures, and to compile internal or cross-company data, which may include statistical data. Furthermore, employees’ data may be processed to assert legal claims and to defend against legal disputes ; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR), Legal obligation (Art. 6(1), sentence 1, lit. c) GDPR), Legitimate interests (Art. 6(1), sentence 1, lit. f) GDPR).

  • Disclosure of Employee Data: Employee data is processed internally only by those departments that require it to fulfill operational, contractual, and legal obligations. Data is disclosed to external recipients only if required by law or if the affected employees have given their consent. Possible scenarios for this include requests for information from government agencies or in the case of asset-building benefits. Furthermore, the data controller may transfer personal data to other recipients to the extent necessary to fulfill its contractual and legal obligations as an employer. These recipients may include: a) Banks b) health insurance providers, pension insurance providers, retirement plan providers, and other social insurance providers; c) government agencies, courts (e.g., tax authorities, labor courts, and other regulatory agencies in connection with the fulfillment of reporting and disclosure obligations); d) tax and legal advisors; e) third-party debtors in the event of wage garnishments; f) other entities to which legally required disclosures must be made. In addition, data may be disclosed to third parties if this is necessary for communication with business partners, suppliers, or other service providers. Examples include information in the “From” field of emails or letterhead, as well as the creation of profiles on external platforms; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b) GDPR), legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).

  • Transfer of Employee Data to Third Countries: The transfer of employee data to third countries—that is, countries outside the European Union (EU) and the European Economic Area (EEA)—takes place only if it is necessary for the fulfillment of the employment relationship, required by law, or if employees have given their consent. Employees will be informed separately of the details, to the extent required by law; Legal basis: Legitimate interests (Art. 6(1), first sentence, lit. f) GDPR).

  • Business Travel and Travel Expense Reimbursement: Procedures necessary for the planning, execution, and settlement of business trips (e.g., booking travel, organizing accommodations and transportation, managing travel expense advances, submitting and reviewing travel expense reports, verifying and posting incurred costs, complying with travel policies, and handling travel expense management) ; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, letter b) of the GDPR), Legal obligation (Art. 6(1), first sentence, letter c) of the GDPR), Legitimate interests (Art. 6(1), first sentence, letter f) of the GDPR).

  • Payroll processing and payroll accounting: Processes required for the calculation, payment, and documentation of employees’ wages, salaries, and other compensation (e.g., recording of working hours, calculation of deductions and premiums, withholding of taxes and social security contributions, preparation of pay stubs, maintenance of payroll accounts, reporting to tax authorities and social security agencies); Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, subparagraph b) of the GDPR), Legal obligation (Art. 6(1), sentence 1, letter c) of the GDPR).

  • Deletion of employee data: Employee data is deleted in accordance with German law when it is no longer necessary for the purpose for which it was collected, unless they must be retained or archived due to legal obligations or the employer’s interests. In this regard, the following retention and archiving requirements are observed:

    • General personnel records—General personnel records (such as employment contracts, employment references, and supplementary agreements) are retained for up to three years after the termination of the employment relationship (Section 195 of the German Civil Code (BGB)) . Tax-related documents—Tax-related documents in the personnel file are retained for six years (Section 147 of the German Tax Code (AO), Section 257 of the German Commercial Code (HGB)). Information on wages and working hours—Information on wages and working hours for individuals covered by (accident) insurance, along with proof of wages, is retained for five years (Section 165(1)(1), (4)(2) of Book VII of the Social Code (SGB VII)) .

    • Payroll Lists, Including Lists for Special Payments - Payroll lists, including lists for special payments, provided that an accounting voucher exists, are retained for ten years (Section 147 AO, Section 257 HGB).

    • Payroll Lists for Interim, Final, and Special Payments - Payroll lists for interim, final, and special payments are retained for six years (Section 147 AO, § 257 HGB).

    • Employee insurance documents—Employee insurance documents, provided that accounting vouchers are available, are retained for ten years (§ 147 AO, § 257 HGB).

    • Contribution statements for social insurance agencies—Contribution statements for social insurance agencies are retained for ten years (§ 165 SGB VII) .Payroll records - Payroll records are retained for six years (Section 41(1)(9) of the Income Tax Act (EStG)).

    • Job applicant data - Retained for up to six months from receipt of the rejection notice.

    • Time records (for workdays exceeding 8 hours) - Retained for two years (Section 16(2) of the Working Hours Act (ArbZG)).

    • Job application documents (following an online job posting) — Are retained for three to a maximum of six months after receipt of the rejection notice (Section 26

    • Federal Data Protection Act (BDSG), as amended; Section 15(IV) of the General Equal Treatment Act (AGG)) .

    • Certificates of incapacity for work (AU)—Are retained for up to five years (Section 6(1) of the Expense Reimbursement Act (AAG)).

    • Documents related to company pension plans—Are retained for 30 years (Section 18a of the Act on the Improvement of Company Pension Plans (BetrAVG)).

    • Employee medical records—Retained for twelve months after the onset of the illness if absences do not exceed six weeks in a year.

    • Documents related to maternity leave—Retained for two years (Section 27(5) of the Maternity Protection Act (MuSchG)).

Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR), legal obligation (Art. 6(1), sentence 1, lit. c) GDPR), Legitimate Interests (Art. 6(1), first sentence, lit. f) GDPR), processing of special categories of personal data relating to health, employment, and social security (Art. 9(2), lit. h) GDPR).

  • Personnel record management: Procedures required for the organization, updating, and administration of employee data and documents (e.g., recording of employee master data, retention of employment contracts, references, and certificates, updating data in the event of changes, compiling documents for performance reviews, archiving personnel files, compliance with data protection regulations) ; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, subparagraph (b) of the GDPR), legal obligation (Art. 6(1), sentence 1, subparagraph (c) of the GDPR), legitimate interests (Art. 6(1), sentence 1, subparagraph (f) of the GDPR), processing of special categories of personal data relating to health, employment, and social security (Art. 9(2)(h) GDPR).

  • Employee development, performance evaluation, and performance reviews: Procedures necessary for the promotion and further development of employees, as well as for the assessment of their performance and in the context of performance reviews (e.g., needs analysis for continuing education, planning and conducting training programs, preparing performance evaluations, conducting goal-setting and feedback meetings, career planning and talent management, succession planning); Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, subparagraph (b) of the GDPR), Legal obligation (Art. 6(1), sentence 1, subparagraph (c) of the GDPR) , legitimate interests (Art. 6(1), sentence 1, letter f) GDPR), processing of special categories of personal data relating to health, employment, and social security (Art. 9(2), letter h) GDPR).

  • Obligation to Provide Data: The data controller informs employees that the provision of their data is required. This is generally the case when the data is necessary for the establishment and performance of the employment relationship or when its collection is required by law. The provision of data may also be required when employees assert claims or are entitled to claims. The implementation of these measures or the fulfillment of obligations depends on the provision of this data (for example, providing data for the purpose of receiving wages); Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, subparagraph b) of the GDPR), Legal obligation (Art. 6(1), sentence 1, letter c) GDPR), Legitimate interests (Art. 6(1), sentence 1, letter f) GDPR).

  • Publication and Disclosure of Employee Data: Employee data will only be published or disclosed to third parties if this is necessary, on the one hand, for the performance of work duties in accordance with the employment contract. This applies, for example, when employees are named as contact persons in correspondence, on the website, or in public registries following consultation or an agreed-upon job description, or when their job responsibilities include representative functions. This may also be the case when, as part of their duties, they appear in public or communicate with the public, such as in photographs taken as part of public relations activities. Otherwise, employee data is published only with their consent or on the basis of the employer’s legitimate interests, for example, in the case of stage or group photographs taken during a public event; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1), sentence 1, lit. b) GDPR) , Legitimate Interests (Art. 6(1), first sentence, lit. f) GDPR).

     

Changes and Updates

We ask that you review the content of our Privacy Policy regularly. We will update the Privacy Policy as soon as changes to our data processing activities make this necessary. We will notify you as soon as the changes require action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact information for companies and organizations in this Privacy Policy, please note that these addresses may change over time, and we ask that you verify the information before contacting them.

Definitions of Terms

This section provides an overview of the terms used in this Privacy Policy.

 

To the extent that the terms are defined by law, their legal definitions apply. The explanations below, however, are primarily intended to aid understanding.

  • Employees: Employees are defined as individuals who are in an employment relationship, whether as staff members, salaried employees, or in similar positions. An employment relationship is a legal relationship between an employer and an employee that is established by an employment contract or agreement. It includes the employer’s obligation to pay the employee compensation in exchange for the employee’s work. The employment relationship comprises various phases, including the establishment phase, during which the employment contract is concluded; the performance phase, during which the employee performs their work; and the termination phase, when the employment relationship ends, whether through termination, a mutual termination agreement, or otherwise. Employee data refers to all information relating to these individuals and pertaining to their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, vacation entitlements, health data, and performance evaluations.

  • Master Data: Master data comprises essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include, among other things, personal and demographic details such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Master data forms the basis for any formal interaction between individuals and services, institutions, or systems by enabling unique assignment and communication.

  • Content data: Content data includes information generated in the course of creating, editing, and publishing of all types of content. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates

  • Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, phone numbers, mailing addresses, and email addresses, as well as communication channels such as social media handles and instant messaging identifiers.

  • Performance and behavioral data: Performance and behavioral data refer to information related to how individuals perform tasks or behave in a specific context, such as in an educational, work, or social setting. This data may include metrics such as productivity, efficiency, work quality, attendance, and compliance with policies or procedures. Behavioral data could include interactions with colleagues, communication styles, decision-making processes, and reactions to various situations. These types of data are often used for performance evaluations, training and development initiatives, and decision-making within organizations.

  • Meta-, communication, and procedural data: Meta-, communication, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Meta-data, also known as data about data, includes information that describes the context, origin, and structure of other data. It may include details on file size, creation date, the author of a document, and revision histories. Communication data captures the exchange of information between users via various channels, such as email correspondence, call logs, social media messages, and chat histories—including the individuals involved, timestamps, and transmission channels. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, as well as audit logs used to track and verify operations.

  • Usage Data: Usage data refers to information that tracks how users interact with digital products, services, or platforms. This data encompasses a wide range of information that reveals how users utilize applications, which features they prefer, how long they stay on specific pages, and the paths they take when navigating through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings

  • Personal Data: “Personal data” refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

  • Profiles containing user-related information: The processing of “profiles containing user-related information,” or “profiles” for short, encompasses any type of automated processing of personal data that consists of using such personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information regarding demographics, behavior, and interests—such as interactions with websites and their content, etc.) or to predict them (e.g., interests in specific content or products, click behavior on a website, or location). Cookies and web beacons are frequently used for profiling purposes.

  • Log data: Log data consists of information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details regarding the use or operation of a system. Log data is often used to analyze system issues, monitor security, or generate performance reports.

  • Audience measurement: Audience measurement (also known as web analytics) is used to evaluate visitor traffic to an online service and may include information about visitors’ behavior or interests regarding specific content, such as website content. With the help of audience analysis, operators of online services can, for example, determine at what times users visit their websites and what content interests them. This enables them, for example, to better tailor the content of their websites to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used to identify returning visitors and thus obtain more accurate analyses of the use of an online service.

  • Data Controller: The “controller” refers to the natural or legal person, public authority, institution, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.

  • Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data, whether it involves collection, evaluation, storage, transmission, or deletion.

  • Contract Data: Contract data consists of specific information relating to the formalization of an agreement between two or more parties. It documents the terms under which services or products are provided, exchanged, or sold. This data category is essential for the administration and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include the start and end dates of the contract, the nature of the agreed-upon services or products, pricing agreements, payment terms, termination rights, renewal options, and special terms or clauses. They serve as the legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.

  • Payment data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank account information, payment amounts, transaction dates, verification codes, and billing information. Payment data may also include information about payment status, chargebacks, authorizations, and fees.

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